Press & Partners
Brand Assets
Official Aledore logo files, color palette, and typography guidelines for press, partnerships, and editorial use. All logo assets are provided on transparent backgrounds.
01
Logo Files
02
Color Palette
Click any swatch to copy the hex value.
Aledore Pink
Primary brand color — wordmark, CTAs, accents
Deep Ink
Primary text, backgrounds
Slate
Secondary text, body copy
Mist
Muted text, captions, metadata
Parchment
Light section backgrounds
Pure White
Canvas, card backgrounds
03
Typography
Display / Headings
Cormorant Garamond
Aa Bb Cc — The quick brown fox
Weight: 300–600
Elegant serif — used for all headlines, wordmark, and editorial text
Body / UI
Lato
Aa Bb Cc — The quick brown fox
Weight: 300–700
Clean sans-serif — used for navigation, body copy, labels, and UI elements
04
Usage Guidelines
Do
- Use the wordmark on white or very light backgrounds
- Maintain clear space equal to the cap-height of the "A" on all sides
- Use the icon mark at square proportions only
- Use #ff0088 as the only approved wordmark color on light backgrounds
- Use white wordmark on dark or photographic backgrounds
Don't
- Don't stretch, skew, or alter the letterforms
- Don't place the pink wordmark on busy or dark backgrounds
- Don't use drop shadows, outlines, or effects on the logo
- Don't recreate the wordmark in a different typeface
- Don't use the icon mark smaller than 24×24px
For press inquiries, partnership requests, or additional brand assets, contact [email protected]